Mens Health Magazine

As  major sponsor and organizer of last summer’s Ocean Racing series held throughout Australia, Men’s Health wanted merchandise to sell and be worn in the event.

The series includes six races involving craft that can be paddled – surf skis, kayaks and outrigger craft.  The races were held in Sydney, Melbourne,  Perth and the Sunshine Coast and attracted beginners to world champions.

Merchandise needed to reflect the healthy image of the masthead, which is Australia’s top selling health and lifestyle magazine for men – and the race vests needed to be able to withstand the rigors of ocean racing. As well as be colourful and functional.  The products provided fit the brief perfectly.

Each race entrant paid a fee and was given a singlet to complete – extras were sold as merchandise, while the slim fit t-shirt in both short and long sleeves were printed with various logos and were a popular merchandise item as well.

Event director Sherene LaGasse from Murdoch Magazines says the garments met their requirements of high quality and visual effectiveness – all within budget.
”The racing vests were a marked improvement on our previous year’s garment … (and) the t-shirt merchandise proved to be popular and met our sales expectations,” she said. “I would highly recommend our t-shirts and racing singlet as I felt the product was outstanding.”

What the judges said:

• Singlets and t-shirts were excellent quality products with consistency and exceptional branding
• The promotional company put much consideration into the product for the event, and tested them for the difficult conditions of the race before selling them to the client
• Success rate of people wearing the products and the feedback they received described the apparel as exceptional.